About
An operator and investor building at the intersection of innovation and execution.
Two decades of building, scaling, and reinvesting across industries that shape how people live, work, and connect.
I build companies because the work itself is the point.
My background spans healthcare services, performance marketing, technology, and hospitality — but the thread is the same in every venture: operate with discipline, partner with great people, and let outcomes speak.
I've spent my career learning that the most durable companies are built quietly, over long horizons, by teams who care more about the work than the headlines.
Today, I split my time between leading ParkWest Solutions, advising founders, and investing in early-stage ventures across the industries I know best.
A timeline of building.
- 1994
AirPage Wireless
Telecom
Entered the wireless industry at the ground floor, running retail and pop-up pager operations. Learned the fundamentals that still govern every venture since: inventory discipline, daily sales rhythm, and the fact that a storefront lives or dies on the people standing behind the counter.
- 2001
Sprint Nextel
Telecom
Franchised and operated Sprint Nextel retail locations, scaling from a single store into a multi-site operation. Built repeatable hiring, training, and performance systems so that each new location opened with a proven playbook instead of a fresh set of guesses.
- 2009
Rock'n Graphix
Creative & Design
Moved from selling products to shaping how they are seen. Rock'n Graphix paired visual craft with commercial strategy — brand identity, print, and environmental design for businesses that needed their storefront and their story to finally match.
- 2012
ParkWest Solutions
Marketing & Advertising
Built a full-service marketing and advertising agency that brought brand, media, creative, and performance under one roof. The thesis was simple: clients were tired of stitching together four vendors, so ParkWest owned the entire funnel and was accountable to revenue, not impressions.
- 2021
Olive Branch Eatery
Food & Beverage
Expanded into hospitality, developing an Italian-inspired restaurant concept from menu and buildout through staffing and daily operations. Food and beverage is the most unforgiving classroom in business — margins are thin, feedback is immediate, and culture shows up on every plate.
- 2023
Pacific Health Group
Healthcare
Launched Pacific Health Group to serve Medi-Cal members across California, growing coverage into 44 counties statewide. The work centers on access — connecting underserved populations to care through field teams, community partnerships, and operations built for scale without losing the human part.
- 2026
CareWorx
TECHNOLOGY & MARKETING
Founded CareWorx to build technology purpose-made for healthcare operators rather than retrofitted from generic software. The focus is on the unglamorous infrastructure — coordination, compliance, and workflow — that determines whether a care organization can actually grow.
- 2026
Kivio
SaaS
Launched Kivio, an executive-level SaaS platform designed around how leaders actually operate: fewer dashboards, sharper signal, and decisions surfaced before they become emergencies. Built from two decades of running companies and wishing the software understood the job.
Operating Principles
Three ideas I keep coming back to.
Execution beats theory
Plans are cheap. Shipping, iterating, and compounding effort is the only real moat.
Build the people first
Companies are just teams. Hire for character, invest in growth, trust them to lead.
Long horizons, short loops
Think in decades, ship in weeks. Stay patient on outcomes, impatient on process.